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04 Buick 'Progress'

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2017

Credits

Director Salomon Ligthelm

DP Khalid Mohtaseb

Executive Producer Tyler Ginter

Supporting Producer Alex Friedman

Supporting Director Jonathan Bregel

Art Director Caitlin Van Horn

Production Company Black+Cameron

Executive Producer Andrew S.T. Gregg

1st AD Richard Hughes

Post Production Black+Cameron & Variable

Editor Matt Osborne

Colorist Nikola Stefanovic

Sound Mix/Sound Design Defacto Sound

Music Composition Luke Antencio

Progress and innovation are words synonymous with automotive design. But they are only achieved with a spirit that never stops challenging itself. Never stops looking forward towards the future. Buick recognizes that the design and innovation of the future will come from a desire, not to outdo others, but to outdo themselves. They're proud of how far they've come, but even more proud of where they are going.


This film is about that spirit of human progress. The drive that doesn't come from without, but from within. To always outdo one's self. To never settle. To always look forward.